Blogs are highly effective in establishing businesses as trusted resources in their industry. Having a repository of high-quality blogs and written content on your website can educate your audience about many aspects of your business, endear your audience to you, and promote new products and services, among other things.

Google also likes websites that are consistently updated. The most effective way to update a website is by publishing blogs and similar written content on a regular and consistent basis. If a potential customer asks Google a question about a product or service your business might offer, having related blogs increases the chance that Google will serve that blog page to them, introducing them to your brand and bringing them into your world. Blog writing is a crucial requirement in expanding a business’s online presence!